This project aims to encourage people to reuse their unwanted clothes. I explored branding, brochure, packaging and website design make all the deliverables in the same visual system and controlled the whole design schedule. I designed all these works simultaneously.
For the initial visual identity of this topic, I created many logos and chose one with rectangles which were like the fabric shape. There were three posters to promote the brand of REUSE. The website was the most important deliverable in my brand. Visitors could learn to make and buy redesigned clothes. A brochure was used to show methods what people could do with their unwanted clothes. There was one CD included of sewing videos where users could learn the making process.