San Francisco Ballet provides ballet performances for the public. Audiences can get performance information and book tickets from the website. Currently, there are some problems when audiences come to watch the performance. Sometimes, the audiences don’t understand the performance story. They have to read SFballet magazine to get more information about the show. The tickets are sold out too quickly, and the audiences always miss the best time to choose good seats. My app tries to solve these problems.


I designed an app which helps people get performance information and buy tickets conveniently. The main target audiences were people over 35 who have high incomes and love classic art. Because of these people’s aesthetic habits, I explored a visual system expressing elegant, connected and relaxed feel to others. The main function provided performance information and ticket buying. The other function was to guide users to find their seats. All the functions allowed people to watch the show conveniently.

Branding Guideline


Flow Chart


Final Mockup

  • Instagram - Black Circle
  • Pinterest - Black Circle
  • 77-behance-512
  • sns
  • vimeo

© 2018 by Linlin Song.