Ballet

San Francisco

Personal Work 2020

San Francisco Ballet provides ballet performances for the public. Audiences can only get performance information and book tickets from the website. For improving users' experience, the new app will be more convenient which the users will get information from the app directly.

Client

San Francisco Ballet

Categories

App Design

Role

Lead Designer

San Francisco Ballet provides ballet performances for the public. Audiences can get performance information and book tickets from the website. Currently, there are some problems when audiences come to watch the performance. Sometimes, the audiences don’t understand the performance story. They have to read SFballet magazine to get more information about the show. The tickets are sold out too quickly, and the audiences always miss the best time to choose good seats. My app tries to solve these problems.

 

I designed an app which helps people get performance information and buy tickets conveniently. The main target audiences were people over 35 who have high incomes and love classic art. Because of these people’s aesthetic habits, I explored a visual system expressing elegant, connected and relaxed feel to others. The main function provided performance information and ticket buying. The other function was to guide users to find their seats. All the functions allowed people to watch the show conveniently.

grey backgroud.jpg

Branding Guideline

First Republic.001.jpeg
First Republic.002.jpeg

MoSCoW 

Flow Chart

Linlin Song_2018 portfolio.jpg
50-51.jpg

Wireframe

loading.png
upcoming 1.png
floor 1.png
seat guide+infor.png
schedule.jpg
logo in.png
search.png
floor 1 inofr.png
seat zone 1.png
acount.png

Final Mockup

open menu.png
upcoming 1.png
upcoming 2.png
upcoming tickets.png
s r.png
menu.png
seat choosing.png