This film festival aims to encourage women to liberate themselves from the control of moral standards and become beautiful women with soul, will and strength. It is the first of film festival in Nga Taonga Sound&Vision. To celebrate the International Women’s Day, the festival will be free for all women. The festival will lead them to know what kind of dreams, love and work they need.
I designed a series of works to introduce and promote this festival. The color palette is the most important key to keep all the materials consistent. According the color changing from dark to light, it shows the women’s thoughts starting to awaken. The color palette guides our audiences’ eyes which produces a vivid interaction. The catalog is the most important material to introduce information about the director and the plan of this event.