Digital Tech

C2M 

Branding  2021

Help everyone realize their manufactural dreams. C2M digital tech company aims to empower SMEs (small and medium-sized enterprises) to carry out digital transformation. The new branding identity expresses the EMPOWER attribute with a simple infinity shape.

Client

Sanduan Tech

Categories

UI/Brand Design

Role

Lead Designer

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THE CHALLENGE 
1.  Doesn't have a competitive brand;
2. Tight time to launch the website;
3. The products information is disorganized.


THE SOLUTION 
1. Create a powerful brand identity to improve user's
    experience and be different from the other competitors ;
2. Cut off some unnecessary pages to make sure launching the
     website on time; The next iteration will replenish the missed
     pages.
3. Distill the product information logically. 


THE RESEARCH
This website is defined as a branding website that is used for promoting the brand, introducing the main products, and company recent news. New information architecture and visual language are driven by customer interviews and competitor analysis. 

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Scan the QR code to check the website

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