Digital Tech
C2M
Branding 2021
Help everyone realize their manufactural dreams. C2M digital tech company aims to empower SMEs (small and medium-sized enterprises) to carry out digital transformation. The new branding identity expresses the EMPOWER attribute with a simple infinity shape.
Client
Sanduan Tech
Categories
UI/Brand Design
Role
Lead Designer
THE CHALLENGE
1. Doesn't have a competitive brand;
2. Tight time to launch the website;
3. The products information is disorganized.
THE SOLUTION
1. Create a powerful brand identity to improve user's
experience and be different from the other competitors ;
2. Cut off some unnecessary pages to make sure launching the
website on time; The next iteration will replenish the missed
pages.
3. Distill the product information logically.
THE RESEARCH
This website is defined as a branding website that is used for promoting the brand, introducing the main products, and company recent news. New information architecture and visual language are driven by customer interviews and competitor analysis.
Scan the QR code to check the website
