Betabrand

Visual Design 2020

Betabrand makes Dress Pant Yoga Pants and smart products for connected women. To improve the users' experience, the owner of Betabrand hopes to redesign the website and other social media materials which will express the luxury brand tone.  

Client

Betabrand 

Categories

UI/Marketing Design

Role

Visual Designer

bt website.jpg

WEBSITE REFRESH GOAL

Redesign the main pages to make users feel more comfortable. 
Updated the menu that users can find their targets immediately. 
Created product images to keep the visual consistency.

HOMEPAGE REDESIGN

The layout has a big change. There are more categories that are added on the homepage which include customers' comments, a voice in design, Friday Special, features in and ship daily.  
Updated the menu that users can find their targets immediately. 

HOMEPAGE REDESIGN.jpg

PASSWORD RESET PAGE

Recreated the layout to keep visual consistency which matches betabrand luxury tone. 
To reduce anxiety, the image expresses a sense of joy. I worked with photography to shoot new photos for this page. 

Password Reset.jpg

SUPPORT PAGE

Redesigned the banner and icons

DIGITAL DESIGN

Worked with the fashion designer to confirm the design brief.
Set moldboard for the new product advertising. 
Cooperated the photography and stylish to create new product shooting plans.
Guided other designers to produce new product images.
Designed advertising for website banners, emails, and social media.

RESULTS

The email CTA raises from 4.35% to 5.2%.
The highest CTA is 12.4% for Collarless Prima Blazer.
Here are some emails(CTA>10%), website banners, and social media advertisings. 

business card mockup on wooden tray.png
88_urban_poster_mockup.png
parcel_bag_front.png