Betabrand makes Dress Pant Yoga Pants and smart products for connected women. Our collection of amazingly comfortable DPYPs has grown to more than 50 styles, with new launches every week.
My role was to work with our engineers to do the research and redesign our brand website and app. Also, worked with the creative team and marketing team to produce multi-advertisings that promote the new products. al consistency.
WEBSITE REFRESH GOAL
Redesigned the main pages to make users feel more comfortable.
Updated the menu that users can find their targets immediately.
Created product images to keep the visual consistency.
The layout has a big change. There are more categories that are added on the homepage which include customers' comments, a voice in design, Friday Special, features in and ship daily.
Update the banner and product images
PASSWORD RESET PAGE
Recreated the layout to keep visual consistency which matches betabrand.
Worked with photography to shoot new photos for this page.
Redesigned the banner and icons
Worked with the fashion designer to confirm the design brief.
Set moodboard for the new product advertising.
Cooperated the photography and stylish to create new product shooting plans.
Guided other designers to produce new product images.
Designed advertisings for website banner, email, and social media.
The email CTA raises from 4.35% to 5.2%.
The highest CTA is 12.45% for Collarless Prima Blazer.
Here are some emails (CTA>10%), website banner and social media advertising.
Created posts for new product releases.
Designed mailers, insert cards, flyers and new product posters.